Season 2 Episode 33 - Building A Global Brand
- contact595018
- Jul 30
- 1 min read

This week on the Managed Chaos podcast, Katrina Purcell and Rachel Anderson delve into what it truly takes for startups to expand globally. From Animaniacs flashbacks to the challenges of localization, this episode is all about building brands that scale, without losing your identity.
They explore lessons from companies like Notion, Wise, and Duolingo, breaking down what founders need to know about cultural nuance, market selection, and planning for growth before it happens. If you’re thinking internationally, this is your playbook.
Welcome to the Managed Chaos podcast, where hosts Katrina Purcell and Rachel Anderson give you the startup business rundown in less time than it takes you to get to work.
You can also connect with us on Instagram to see a behind-the-scenes look at the making of the podcast.
You can find Katrina and Rachel on all of your favorite podcasting apps and on Instagram and YouTube, where we are @managedchaospodcast. You can find Katrina Purcell and Rachel Anderson on LinkedIn for additional resources or to continue the conversation.
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